The act of branding can be traced back over 4,000 years when farmers would physically brand their livestock with symbols to easily convey ownership. While in the intervening millennia we have swapped cow hides for signs, coffee cups, magazine ads, and business cards, branding is still a crucial – and often overlooked aspect – of business identity. Most customers’ first impressions of your business are made well before they step into your store or call for your services – it’s when they see your logo, or the quality and content of your print ads and social media. Is all of your branding telling the story you want to convey with your business?

If you’re just starting out or starting all over again, Relative can lead you through a creative discovery session that dives deep into what your business is all about, what audience you’re speaking to, and why it should matter to them.